Can you imagine that 2 billion users – around a quarter of the entire world population – are active on YouTube each month? They watch over one billion hours of video every single day, and the popularity of the platform is still expanding. Especially Gen Z...
If you’ve been on Facebook for more than a year, then you might have noticed that more videos are appearing in your newsfeed (an increase of 360% to be precise). The social media giant is more dedicated to video than ever. So much that Facebook...
When you dip your toes into video marketing, you’ll quickly face a bunch of choices that will determine whether your video goes viral or collects digital dust. Whether you’re producing a corporate video or one for social media, one crucial decision to make is: What...
Video is the most engaging type of content across the internet. No wonder it has taken over social networks. With 8 billion videos watched every day on Facebook alone, social media and content marketing experts are beginning to realize that video ads outperform images with...
One thing people can’t get enough of these days: videos! In fact, 54% of people want to see more of them from businesses in the future. So, if you’re hopping onto the video marketing train right now, then you’re headed in the right direction. The big...
“Advertising on Twitter? You’re better off running some Google or Facebook ads.” That’s a hasty recommendation that many marketers will give you. However, dismissing Twitter too quickly means passing up the opportunity to communicate with the 330 million active monthly users this platform retains. You’ve probably...
With 2.41 billion monthly active users in Q2 2019, Facebook is the largest social media network worldwide, and it’s still expanding. The platform saw an 8% increase in YOY user growth in 2019. Americans spend, on average, 38 minutes per day on Facebook, but the...
Is video just a short-lived trend that local business owners can safely ignore? The answer is: absolutely not! Video is here to stay. According to Cisco, 80% of all internet traffic will be video by 2021, and U.S. adults already spend on average 1 hour...
You may have heard the term explainer video or even seen explainer video examples. But what is an actual explainer video? More importantly, do you need one to help market your business or product? The simple answer is: Yes, you do! In 2019, video content continues...
Creating and publishing videos is one of the best tools that businesses are using for marketing. Online marketers recommend creating video content since video marketing is the best tool for approaching customers. With current trends in Facebook, Instagram and other social media sites, people prefer...