Video Marketing

If you’ve been on Facebook for more than a year, then you might have noticed that more videos are appearing in your newsfeed (an increase of 360% to be precise). The social media giant is more dedicated to video than ever. So much that Facebook...

When you dip your toes into video marketing, you’ll quickly face a bunch of choices that will determine whether your video goes viral or collects digital dust. Whether you’re producing a corporate video or one for social media, one crucial decision to make is: What...

“Advertising on Twitter? You’re better off running some Google or Facebook ads.” That’s a hasty recommendation that many marketers will give you. However, dismissing Twitter too quickly means passing up the opportunity to communicate with the 330 million active monthly users this platform retains. You’ve probably...

With 2.41 billion monthly active users in Q2 2019, Facebook is the largest social media network worldwide, and it’s still expanding. The platform saw an 8% increase in YOY user growth in 2019. Americans spend, on average, 38 minutes per day on Facebook, but the...

Is video just a short-lived trend that local business owners can safely ignore? The answer is: absolutely not! Video is here to stay. According to Cisco, 80% of all internet traffic will be video by 2021, and U.S. adults already spend on average 1 hour...

You may have heard the term explainer video or even seen explainer video examples. But what is an actual explainer video? More importantly, do you need one to help market your business or product? The simple answer is: Yes, you do!    In 2019, video content continues...

Creating and publishing videos is one of the best tools that businesses are using for marketing. Online marketers recommend creating video content since video marketing is the best tool for approaching customers. With current trends in Facebook, Instagram and other social media sites, people prefer...

Kickstarter and Indiegogo dominate the online crowdfunding industry. The one thing that makes these platforms stand out is crowdfunding video creation in each campaign. According to Kickstarter, there was a 66 percent increase in successfully funded campaigns when they included an explainer video. Indiegogo’s statistics revealed...

Video marketing offers an enormous opportunity for marketers. But creating engaging videos and getting people to view your video over thousands of others can be a challenge. Does that mean that your video should be viral to stand out among others? No, your videos don’t...