19 Mar Do Videos Convert Viewers to Sales or Sign Ups?
The quick answer is yes.
If done right, videos can help considerably increase your conversions.
Let’s start with real-life case studies. Blendtec, a manufacturer of advanced blenders and mixers, proved that videos make the most interesting and engaging content to hook your audience. Their ‘Will It Blend’ video series put them on the map and evoked viewers’ interest in an otherwise dull-sounding blender. Resultantly, videos draw a 700% increase in Blendtec’s sales within three years.
Similarly, MailChimp, a popular email marketing service, showcased a simple animation of how their campaign builder works on their home page. This small and compelling video attracted more visitors to click on MainChimp’s sign-up button.
Why Video Marketing Works?
The statistics associated with video marketing are fascinating. Humans enjoy watching videos more than reading lengthy chunks of text.
It has been proven that our brain processes videos 60,000 times faster than text and can retain 58% more of what they see versus what they read.
Online buyers who watch videos are 1.8 times more likely to buy, and a site that has a video is 53 times more likely to appear on search engine result pages.
Here are some stats that prove videos convert viewers into customers:
- 65% of people visit YouTube for answers to their problems, like removing molds, using leftovers, handling stress, etc.
- 78% of people watch online videos weekly, and 55% view online videos daily.
- By 2022, online video content will make up over 82% of all consumer internet traffic.
- Videos on your landing page can increase your conversion rate by up to 80%.
As the above stats show, users are now happier with videos than with text. Thus, using videos for your business marketing keeps your audience happy and engaged with you, leading to increased sales and sign-ups.
More than 80% of website owners say that videos on their landing page have improved their sales or sign-ups, it is no wonder that more businesses are embarking on video content marketing. However, you can’t rely solely on them to make people buy from you. You have to demonstrate that you feel their pain and have a treatment or solution for it.
The best way to hook your audience from the beginning and converting them into sales is to incorporate the right headline, graphics, and content within your videos.