03 Oct The Complete Guide to Local Video Marketing
Is video just a short-lived trend that local business owners can safely ignore? The answer is: absolutely not! Video is here to stay. According to Cisco, 80% of all internet traffic will be video by 2021, and U.S. adults already spend on average 1 hour and 16 minutes every day watching videos.
Videos are everywhere, and you might have noticed yourself wondering why they are so compelling. They engage all our senses and tell a story in a way that text or pictures just can’t. Big brands recognized this a long time ago and are investing heavily in video marketing.
As a local business, though, it can feel like video marketing is something reserved for companies with a huge marketing team and budget. You might wonder, if and how video could work for you.
Continue reading to find out what local video marketing is, how it can benefit your business, and what types of videos can perform for you. Plus, we’ll share the best tips to make your local video marketing successful from the start.
What is Local Video Marketing?
Video marketing for small businesses means using local videos to reach and connect with your potential customers. While bigger companies try to attract consumers across the country, and even worldwide, as a local business, you want to be hyper-focused on attracting customers geographically near you. The goal is to get them to visit your store or to try out your service, and spread the word about your brand in the local community. Let’s take a look at how local video marketing strategies can help you with that.
Benefits of Video Marketing for Local Businesses
Put yourself in the shoes of your target audience for a second. For them to give your business a shot, they need to know about it and trust it. Your local business videos can highlight the specifics that matter to them. For example, what your store looks like, why you set it up in the first place, how to get there, how the whole experience will feel like, and what others think about your business. All this can help your potential customers get comfortable with your business, giving them the final nudge to try it out.
Not convinced yet? These stats show how powerful video content can be for your business:
- The average user spends 88% more time on a website with video.
- Using video on landing pages can increase conversions by as much as 86%.
- 68% of consumers state that they prefer to learn about a new product or service through a short video.
- Viewers retain 95% of a message when they watch it in a video compared to only 10% when they read as text.
- Nearly 50% of internet users looked for online videos about the product or service they were interested in before even visiting a store.
- 64% of consumers are more likely to buy a product after watching a video about it.
Types of Videos that Perform
There are plenty of ways in which you can use videos for your small business. Each type of video has a specific purpose. Here are some video marketing ideas to get you started:
Product review and testimonial videos – Get your best customers to talk about your product or service and explain in what ways it has helped them. If potential clients see the success of others, they are more likely to want to try it out, too.
Tutorials and tips & tricks videos – Give your audience a step-by-step rundown on how to use your product or service, showing them how easy it is. Provide extra value by adding some tips and tricks on how they can get the most of it.
Promotions, special offers, news, contest videos – Have something exciting going on? Why not create a video about it? This will get you more attention than a simple text ad or picture that you post on social media.
Behind the scenes and get to know the team videos – These are great opportunities to pull back the curtain and demonstrate what makes your business different. You could show how you make your products, what a typical day at the office looks like, and what it’s like to work for you. Be honest, authentic, and tell your story.
Events and community videos – Are you actively involved in your local community? Maybe you are sponsoring an event or giving away your products or services for free to people in need. Show what your business is up to in a short video.
Here is a sample of a behind the scenes video we created for a local restaurant that was used to promote some new menu items. This video was used on the restaurant’s Facebook page and brought in a group of hungry customers wanting to try out what they had to offer.
Local Video Marketing Tips for Success
We want to be sure that you get the most out of your video marketing efforts. Consider these tips before you get started:
Do Keyword Research
Keywords are the words and phrases your audience uses to look for a product, service, or solution on search engines like Google and YouTube. Doing a little research in this area will open your eyes to the kind of information your audience is interested in. This will not only give you some great ideas for videos to create but also help your local SEO, so your business is more likely to be found through organic search. There are plenty of free tools that can get you started here.
Partner With a Video Marketing Company to Create Your Videos
It can be intimidating to get started with video marketing for your business. After all, you want to look professional and make a great first impression. By partnering with a video production agency, like MotionSlam, you can be sure that you start your video marketing efforts on the right foot. We can help you identify the right type of videos for your goals and even show you how to promote them in the best way.
Share Your Videos
Creating a high-quality, engaging video is only the first part of your small business video marketing process. Distributing and promoting it on the right channels is almost equally important. Here’s what you can do:
- Upload your videos to your YouTube channel.
- Publish it on your social media channels like Facebook, Instagram, and Twitter. Remember that uploading your videos directly onto these platforms will make them perform better than simply sharing a link to the video.
- Send your video to the subscribers on your email list.
- Publish it on your website in a blog post.
- Look for other creative ways to get your video out in the open. For example, partner with a local movie theater, a local newspaper, or ask a local influencer to share your video.
How will you know if your local video marketing campaign was a success and you collected a satisfying return-on-investment? Start with the goal you set for your video, for example, increasing brand awareness, or generating new leads. Then, think about what success would look like and how you can measure it.
Excited to Get Started With Local Video Marketing?
Let us help you wow your audience with high-quality, custom-made videos. We are a dedicated video marketing company, specializing in social media video production. Let us handle every aspect of your video production – from scriptwriting to A/B testing – so you can concentrate on the things you do best.
Give us a call at 888.760.4958 or email us to learn how we can transform your goals into results for your business.
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