11 Mar 7 Effective Video Styles and When to Use Them
When you dip your toes into video marketing, you’ll quickly face a bunch of choices that will determine whether your video goes viral or collects digital dust. Whether you’re producing a corporate video or one for social media, one crucial decision to make is: What video style should you leverage? Live action, animation, whiteboard, or something else entirely?
Marketers and business owners are spoiled for choice when it comes to different video formats. However, there’s a right and a wrong way to use each one of them. Luckily, we’re here to help you pick the right videography style. Read on to learn about the 7 best types of marketing video styles and what you should consider when choosing the right one for you.
How to Choose the Right Video Style For You
When people view your video, they will get a certain impression of your brand. You want it to be a positive one. That’s why you should consider these 5 key factors carefully when you make your choice.
Video marketing works best if you know your audience and their particular preferences. There’s no way around this. You’ll need to find out what type of tone and style they like. The easiest way to do that is by looking for video content that they already consume regularly. It also doesn’t hurt to check what type of videos your competitors are publishing, and evaluate if they are successful with it.
Ask yourself: What do I want to achieve with this video? If you want to entertain your audience and build a following, animation might be the right choice. If you want to explain a complex process, a whiteboard video could be the way to go. And, if you want to build a personal connection, consider live action.
The style of your videos has to fit with your brand identity to be effective. Consider what your brand stands for. Is it friendly, smart, playful, or more traditional, down-to-earth, and trustworthy? This should lead you to the right style.
Different video styles are produced in entirely different ways, affecting how they are priced. So, your budget will largely determine which styles make it onto your shortlist. Check out our blog post to find out how much a great video costs.
Different kinds of videos require different production times. While you’ll have to get a film crew and set together for a live action shoot, a simple animated video could be produced from start to finish in a day by one person on a computer. Generally, we don’t recommend rushing any video production. It’s wise to take the time to get it right.
7 Video Styles And What They’re For
Live Action Videos
Live action is all about showing real people in real locations. The big advantage is that it humanizes your brand. Research has proven that we are hard-wired to respond to human faces, so showing real people in your video is a safe bet when you want to capture your audience’s attention. With live action, you can also effectively communicate emotions and connect with your audience on a much more personal level.
Live action is a great choice for explaining and promoting tangible products and services. Seeing them in action in real-life gives your audience a much better idea of what it would be like to use them. Also, tutorial videos, about us videos, behind the scenes videos, and video testimonials are the right candidates for live action.
Animated videos are perfect for explaining complicated, complex topics and bringing intangible things to life. That’s why they are ideal for businesses whose products and services don’t exist physically, like a cloud storage software.
The great thing is that animation is practically limitless. You can let your imagination run wild and make the result exactly what you want it to be. Another often overlooked benefit is that animated videos can be updated easily and at relatively low cost.
When you’re opting for this video style, there’s more than one form of animation type to choose from. 2D traditional animation has a flat design like a cartoon. 3D animation techniques, on the other hand, bring dimension and depth to the characters. 3D computer animation is used for most modern animated films, such as Walt Disney’s Frozen.
Stop-motion animation is created by capturing individual images of real-world objects or illustration and putting them into a sequence to convey movement, like in the Wallace and Gromit movies.
Animation can be a great choice if you’re looking to create an explainer video or any other type of marketing or promotional video. What’s crucial is that the animation matches your brand’s personality and style.
Motion Graphics Videos
Motion graphic videos are essentially a combination of sound, motion, and graphic design. They often leverage bold colors, quick transitions, and fast-paced sound effects to keep the audience glued to the screen. Most also use text as a major component to get a specific message across.
Motion graphics are versatile. Particularly popular for title sequences of movies and TV series, they also make for effective motion graphic advertisements and can inject life into infographics or explainer videos.
This technique involves an artist drawing words, objects, and even whole pictures on a whiteboard, turning them into an engaging story. As the drawing happens “live,” the movement of the pen captivates and engages the viewer. Often, a voice-over narrator is added to make it even easier for the audience to follow along.
Whiteboard videos are great for educational content, such as explainer videos. They illustrate processes and numbers without much distraction to maximize the comprehension of the audience.
Typographic videos use animated fonts to express ideas in an engaging way. They blend movements and words or numbers to keep the audience hooked. The viewer’s attention is fully on the text without much distraction.
That makes typographic videos the best choice to bring otherwise boring data and charts to life. They allow you to cram a lot of information into a short time frame without losing the audience. Use them to present facts, figures, and financial data.
Screencasts, also called screen capture videos, are a video content type that shows a recording of your device’s screen with a voice-over narration. They are a popular, easy-to-make option if you want to demonstrate how a software product works in action. You can take your audience right through the process, so that they can follow along.
Although screen capture videos are very effective, they can lack a bit of flair. To insert more personality into the demonstration, you can choose to combine live action with a screencast. Switching back and forth between the narrator on camera and the computer screen creates variety and increases the entertainment value of the video. This is perfect for how-to tutorials and vlog posts.
With a live stream, you can broadcast live videos straight to your audience on social media channels like Facebook, Instagram, or YouTube. It’s the best way to interact with your viewers in real-time, giving them an authentic, intimate experience. All you need to go live is a smartphone with a good camera and the right social media network, like Facebook Live.
Live streams are a great way to share the atmosphere of events and any other moments that deserve live coverage. But, keep in mind that this type of video works best when you already have a large following on social media.
Which Video Style Will You Choose?
If you’re still on the fence about which video style is best for you, why not give us a quick call at 888.760.4958? We specialize in social media video production and will be happy to help you make the right choice.
Let’s get clear on your goals and develop a game plan to wow your audience with high-quality, custom-made videos. Live action, animation, motion graphics, or others; you can leave your complete social media video production to us.
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